Products & services

The Devilfish business is built on three pillars: the Gaming Business, the Services Business and the Brand Licensing business.

We are unique, because we operate an online gaming business and share that know-how with selected businesses using high-calibre in-house management consultants.

In addition, we own the valuable Devilfish brand, which we also license to 3rd parties in non-competing markets.

Gaming PRODUCTS

The core online gaming business currently consists of the following products:

Devilfish Poker is a branded functionally rich poker room supplied by Entraction.

Devilfish Casino is a top class online casino supplied by the popular Net Entertainment*

Devilfish Bingo is an entertaining bingo environment supplied by Parlay* (coming soon)

Devilfish Forums is where Devilfish members can convene in a social network (coming soon)

Devilfish Partners is our reporting system for affiliates, based on the Income Access software.

*via Entraction

Services

Devilfish has a team of talented gaming executives with many years of online and offline gaming experience on both the B2B supplier side and the B2C operator side. We know how to build businesses from scratch, from the initial funding requirements, through business planning, marketing strategy, marketing planning, staff recruitment and supplier selection. A selection of our services is listed below:

• Business & Financial Planning
• Business Analysis and Requirements Specification
• Online Marketing & Planning
• Search Engine Marketing
• Design of Affiliate Programs
• Market Research
• Market & Competitor Analysis
• Customer Promotions and Bonus Programs
• Web Site Functional Specification & Design
• Product and Channel Management
• Definition of Management Reports
• Regulatory & Certification Review
• Supplier Product Reviews and Selection

We are currently active with a number of clients in the land-based casino and online poker markets. For further information please contact services@devilfish.com.

Brand Licensing

The “Devilfish” brand is unique as it derives its attributes from, and benefits from the fame of a real living poker legend (Dave “Devilfish” Ulliott), who is internationally recognised. The brand is easily extendable into a wider range of gaming and non-gaming product markets. The "Devilfish" brand has been carefully and consistently crafted and generates brand affinity with customers through clever use of the brand attributes.
The brand derives its main attributes from the colourful personality of Dave “Devilfish” Ulliott, namely:

• irreverence
• wit
• entertainment
• “attitude”
• streetwise style
• urban chic look-and-feel
• interactivity
• success

There are a number of instantly recognisable icons commonly associated with Devilfish, for example:

• unique knuckle-duster rings
• the “Fish” logo
• the Devilfish poker sunglasses
• the Devilfish “classic” look in both graphical and photo images

We are currently investigating opportunities in the lottery and slot machine markets. If you are interested in licensing the Devilfish brand for your business, please contact licensing@devilfish.com.

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